We believe that transparency is the key to any healthy relationship. At Trackener, we are all about
transparent attitudes. We appreciate that you are trusting us with information that is important to you, and
we want to be transparent about how we use it.
Here we describe the privacy practices for our devices, applications, software, websites, APIs, products,
and services (the “Services”). You will learn about the data we collect, how we use it, the controls we give
you over your information, and the measures we take to keep it safe.
INFORMATION WE COLLECT
When you use our Services, we collect the following types of information.
INFORMATION YOU PROVIDE US
Some information is required to create an account on our Services, such as your name, email address,
password. You may also choose to provide other types of information, such as your horses name, height,
weight, breed, sex, date of birth and a profile photo.
To help improve your experience or enable certain features of the Services, you may choose to provide us
with additional information. For example, you may fill up forms about your horses exercising sessions,
health visits or complete health problems reports. You may add some key contacts information on the
Services. We do not store your contact list and delete it after it is used for adding contacts as part of
If you contact us or participate in a survey, contest, or promotion, we collect the information you submit
such as your name, contact information, and message.
If you choose to connect your account on our Services to your account on another service, we may receive
information from the other service. For example, if you connect to Facebook or Google, we may receive
information like your name, profile picture, age range, language, email address, and friend list. You can
stop sharing the information from the other service with us by removing our access to that other
PAYMENT AND CARD INFORMATION
Some Trackener Services support payments and transactions with third parties. If you activate this feature,
you must provide certain information for identification and verification, such as your name, credit, debit
or other card number, card expiration date, and CVV code. This information is encrypted and sent to your
card network, which upon approval sends back to your device a token, which is a set of random digits for
engaging in transactions without exposing your card number. For your convenience, we store the last four
digits of your card number and your card issuer’s name and contact information. You can remove the token
from your account using your account settings. We do not store your transaction history.
If you purchase Trackener merchandise on our website, you provide your payment information, including your
name, credit or debit card number, card expiration date, CVV code, and billing address. We do not store this
payment information. We store your shipping address to fulfil your order.
INFORMATION WE RECEIVE FROM YOUR USE OF OUR SERVICES
TRACKENER DEVICE INFORMATION
HOW WE USE INFORMATION
Your device collects data to estimate a variety of metrics about your horse’s life like the amount of
activity, the distance travelled, calories burned, weight, heart rate, sleep stages, active minutes, and
location. The data collected varies depending on which device you use. When your device syncs with our
applications or software, data recorded on your device is transferred from your device to our servers.
The Services include features that use precise location data, including GPS signals, device sensors, and
cell tower IDs.
When you access or use our Services, we receive certain usage data. This includes information about your
interaction with the Services, for example, when you view or search content, create or log into your
account, or log an exercising session or event.
We also collect data about the devices and computers you use to access the Services, including IP addresses,
browser type, language, operating system, Trackener or mobile device information (including device and
application identifiers), the referring web page, pages visited, location (depending on the permissions you
have granted us), and cookie information.
We use the information we collect to provide and support our Services and make them better for all our users.
PROVIDE, IMPROVE, AND DEVELOP SERVICES
Using the information we collect, we are able to deliver the Services, improve them, and research and
develop new ones. For example, we use the information to provide you with the Services you request;
understand how you and other users interact with the Services; track horses exercise, activity, and other
trends; provide customer support; troubleshoot and protect against errors; perform data analysis and
testing; conduct research and surveys; and develop new features and Services.
By collecting precise location information, we use that information to provide and improve features of the
Services such as recording if the horse is being transported and providing analytics about the transport.
We use the information we collect to personalize the Services, make inferences, and show you more relevant
content. Here are some examples:
• Information like your horses height, weight, gender, and age allows us to personalize the activity
statistics, health alerts and recommendations.
• Based on your exercising data, we may make inferences about your horses exercising patterns and provide
you with customised insights to help you improve your sessions.
• We may personalize fitness goals for your horse based on the goals you previously set and your historical
exercise or activity data.
COMMUNICATE WITH YOU
We use your information to send you Service notifications and inform you of new features or products we
think you would be interested in. You can control marketing communications and most Service notifications by
using your notification preferences in account settings or via the 'Unsubscribe' link in an email. We also
use your information to respond to you when you contact us.
PROMOTE SAFETY AND SECURITY
We use the information we collect to promote the safety and security of the Services, our users, and other
parties. For example, we may use the information to authenticate users, facilitate secure payments, protect
against fraud and abuse, respond to a legal request or claim, conduct audits, and enforce our terms and
For more information, please read our Cookie Use statement below.
COOKIE USE STATEMENT
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive
through your Web browser (if you allow) that enables the site's or service provider's systems to recognize
and process the items in your shopping cart. They are also used to help us understand your preferences based
on previous or current site activity, which enables us to provide you with improved services. We also use
cookies to help us compile aggregate data about site traffic and site interaction so that we can offer
better site experiences and tools in the future.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences
and tools in the future. We may also use trusted third-party services that track this information on our
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn
off all cookies. You do this through your browser settings. Since browser is a little different, look at
your browser's Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, Some of the features that make your site experience more efficient may not function
properly.It won't affect the user's experience that make your site experience more efficient and may not
HOW INFORMATION IS SHARED
We do not share your personal information except in the limited circumstances described below.
WHEN YOU AGREE OR DIRECT US TO SHARE
HOW TO ACCESS OR DELETE YOUR PERSONAL INFORMATION
You may direct us to disclose your information to others, such as when you use social tools.
You may also authorize us to share your information with others, for example, with a third-party
application when you give it access to your account.
Remember that their use of your information will be governed by their privacy policies and terms. You
can revoke your consent to share with third-party applications using your account settings.
FOR EXTERNAL PROCESSING
We transfer information to our corporate affiliates, service providers, and other partners who process
it for us, based on our instructions, and in compliance with this policy and any other appropriate
confidentiality and security measures. These partners provide us with services globally, including for
customer support, information technology, payments, sales, marketing, data analysis, research, and
FOR LEGAL REASONS OR TO PREVENT HARM
We may preserve or disclose information about you to comply with a law, regulation, legal process, or
governmental request; to assert legal rights or defend against legal claims; or to prevent, detect, or
investigate illegal activity, fraud, abuse, violations of our terms, or threats to the security of the
Services or the physical safety of any person.
Please note: Our policy is to notify you of legal process seeking access to your information, such as
search warrants, court orders, or subpoenas, unless we are prohibited by law from doing so. In cases
where a court order specifies a non-disclosure period, we provide delayed notice after the expiration of
the non-disclosure period. Exceptions to our notice policy include exigent or counterproductive
circumstances, for example, when there is an emergency involving a danger of death or serious physical
injury to a person.
We may share non-personal information that is aggregated or de-identified so that it cannot reasonably
be used to identify an individual person or horse. We may disclose such information publicly and to
third parties, for example, in public reports about horses exercise, anxiety and activity, to partners
under agreement with us, or as part of the community benchmarking information we provide to users of our
If we are involved in a merger, acquisition, or sale of assets, we will continue to take measures to
protect the confidentiality of personal information and give affected users notice before transferring
any personal information to a new entity.
We provide you with account settings and tools to access and manage the personal information associated with
your account. You can also download certain account information, including data about your horse’s activity,
anxiety and sleep, through your account settings.
We store information associated with your account until your account is deleted. You can delete your account
at any time by contacting Customer
Please note that it may take a bit of time to delete your account information, and we may
preserve it for legal reasons or to prevent harm, including as described in the How Information Is Shared
ANALYTICS AND ADVERTISING SERVICES PROVIDED BY OTHERS
We work with partners who provide us with analytics and advertising services. This includes helping us
understand how users interact with the Services, serving advertisements on our behalf across the internet,
technologies to collect information about your interactions with the Services and other websites and
applications. To learn more and about your privacy choices, please read our Cookie Use statement above.
OUR POLICIES FOR CHILDREN
We appreciate the importance of taking additional measures to protect children’s privacy. Persons under the
age of 13, or the equivalent minimum age in the relevant jurisdiction, are not permitted to create accounts
unless their parent has consented in accordance with applicable law. If we learn that we have collected the
personal information of a child under the relevant minimum age without parental consent, we will take steps
to delete the information as soon as possible. Parents who believe that their child has submitted personal
information to us and would like to have it deleted may contact us at firstname.lastname@example.org
We work hard to keep your data safe. We use a combination of technical, administrative, and physical
controls to maintain the security of your data. This includes using Transport Layer Security (“TLS”) to
encrypt many of our Services. No method of transmitting or storing data is completely secure, however. If
you have a security-related concern, please contact Customer Support.
CHANGES TO THIS POLICY
We will notify you before we make material changes to this policy and give you an opportunity to review the
revised policy before deciding if you would like to continue to use the Services. You can review previous
versions of the policy in our archive.
23 Widegate Street
London, London E1 7HX
Last Edited on 4th April, 2018